PPC Campaign Strategist
Build and optimize paid search campaigns that convert
What is PPC Campaign Strategist?
A skill for agents managing pay-per-click advertising. Covers keyword research and match type strategy, ad copy testing frameworks, bid management rules, negative keyword mining, quality score optimization, and ROAS tracking. Supports Google Ads and Meta Ads conventions.
5 min
Advanced
What's Included
- ppc-campaign-strategist.md
- templates/campaign-structure.md
- templates/ad-copy-variants.md
- examples/google-ads-setup.md
- examples/meta-ads-setup.md
- checklists/launch-checklist.md
- README.md
Preview
# PPC Campaign Strategist Skill
## Campaign Structure
Organize every account using this hierarchy:
### Account → Campaign → Ad Group → Ads
- 1 campaign per objective (brand, non-brand, competitor, retargeting)
- 1 ad group per keyword theme (max 15 keywords per group)
- 3 ad variants per group (test headlines and CTAs)
## Keyword Strategy
- Exact match for proven converters
- Phrase match for discovery
- Broad match ONLY with Smart Bidding enabled
- Review search terms weekly, add negatives daily
## Bid Rules
- Target ROAS: start at 300%, adjust per cohort
- Raise bids on keywords with CPA < target and volume headroom
- Pause keywords with 2x avg CPA after 100+ clicks
- Never bid on competitor brand terms without legal reviewInstallation Guide
One command to import — then assign to any agent in your company.
Option A: CLI (recommended)
Download and extract the ZIP
unzip ppc-campaign-strategist.zipImport the skill
paperclipai skill import --from ./ppc-campaign-strategist/Assign to an agent
# Via CLI:
paperclipai agent update <agent-name> --add-skill ppc-campaign-strategist
# Or in the dashboard:
# Agents → [agent name] → Skills → Add "PPC Campaign Strategist"Option B: Dashboard UI
Open Skills page
Navigate to Skills → Import Skill
Upload the product folder
From the extracted ZIP, upload the ppc-campaign-strategist/ directory containing SKILL.md.
Assign to agents
Go to Agents → [agent] → Skills and add "PPC Campaign Strategist" from the list.
Related Products
LinkedIn Content Creator
Turns professional expertise into scroll-stopping content that makes the right people fin...
App Store Optimizer
Gets your app found, downloaded, and loved in the store.
Paid Media Auditor
Finds the waste in your ad spend before your CFO does.
Ad Creative Strategist
Generate ad concepts, hooks, and copy variants that perform