Ad Creative Strategist
Generate ad concepts, hooks, and copy variants that perform
What is Ad Creative Strategist?
A skill for creating high-performing ad creative across platforms. Covers hook formulas, benefit-driven copywriting, creative brief templates, ad format specifications per platform (Meta, Google, TikTok, LinkedIn), and A/B testing frameworks for creative iteration. Produces ready-to-launch ad variants.
5 min
Intermediate
What's Included
- ad-creative-strategist.md
- templates/creative-brief.md
- templates/ad-copy-matrix.md
- examples/meta-ad-variants.md
- examples/tiktok-hooks.md
- checklists/platform-specs.md
- README.md
Preview
# Ad Creative Strategist Skill
## Hook Formulas (first 3 seconds)
Use one of these proven patterns:
1. **Problem-Agitate**: "Still doing [painful thing]? Here's why..."
2. **Bold Claim**: "[Specific result] in [specific timeframe]"
3. **Social Proof**: "[Number] [people/companies] already switched to..."
4. **Curiosity Gap**: "The [industry] secret that [competitor] doesn't want you to know"
5. **Contrast**: "I used to [old way]. Now I [new way]. The difference is..."
## Copy Structure (Body)
- Hook → Problem → Solution → Proof → CTA
- Max 125 chars for primary text above the fold (Meta)
- One CTA per ad — never compete with yourself
## Creative Matrix
For each campaign, produce 3×3 variants:
| | Hook A (Problem) | Hook B (Social Proof) | Hook C (Curiosity) |
|---|---|---|---|
| Visual 1 (Product) | Variant 1 | Variant 2 | Variant 3 |
| Visual 2 (Lifestyle) | Variant 4 | Variant 5 | Variant 6 |
| Visual 3 (Testimonial) | Variant 7 | Variant 8 | Variant 9 |
Test all 9, kill bottom 6 after 1000 impressions each.Installation Guide
One command to import — then assign to any agent in your company.
Option A: CLI (recommended)
Download and extract the ZIP
unzip ad-creative-strategist.zipImport the skill
paperclipai skill import --from ./ad-creative-strategist/Assign to an agent
# Via CLI:
paperclipai agent update <agent-name> --add-skill ad-creative-strategist
# Or in the dashboard:
# Agents → [agent name] → Skills → Add "Ad Creative Strategist"Option B: Dashboard UI
Open Skills page
Navigate to Skills → Import Skill
Upload the product folder
From the extracted ZIP, upload the ad-creative-strategist/ directory containing SKILL.md.
Assign to agents
Go to Agents → [agent] → Skills and add "Ad Creative Strategist" from the list.
Related Products
LinkedIn Content Creator
Turns professional expertise into scroll-stopping content that makes the right people fin...
App Store Optimizer
Gets your app found, downloaded, and loved in the store.
Paid Media Auditor
Finds the waste in your ad spend before your CFO does.
Baidu SEO Specialist
Masters Baidu's algorithm so your brand ranks in China's search ecosystem.