ClipMarts

Marketing Team Config

A CLAUDE.md for brand-consistent, metrics-driven marketing work

$9Starter SkillFor specialists, founders, and lean teams

What is Marketing Team Config?

A CLAUDE.md configuration for marketing teams. Defines brand voice guidelines, content approval workflows, campaign naming conventions, analytics tracking requirements, and channel-specific formatting rules. Ensures every piece of marketing output is on-brand and measurable.

Setup Time

2 min

Difficulty

Intermediate

Works With
claude-code

What's Included

  • CLAUDE.md
  • conventions/brand-voice.md
  • conventions/campaign-naming.md
  • conventions/utm-tracking.md
  • templates/content-brief.md
  • README.md

Preview

CLAUDE.md
# CLAUDE.md — Marketing Team Config

## Brand Voice
- Tone: confident but not arrogant, smart but not jargon-heavy
- We say: "simple", "fast", "built for teams"
- We never say: "synergy", "disrupt", "best-in-class", "game-changing"
- Write at an 8th-grade reading level (Hemingway score)

## Campaign Naming Convention
Format: [Year]-[Quarter]-[Channel]-[Campaign Name]
Example: 2026-Q1-Meta-SpringLaunch

## UTM Tracking (required on all links)
- utm_source: platform name (google, meta, linkedin, email)
- utm_medium: ad type (cpc, social, email, referral)
- utm_campaign: campaign name from convention above
- utm_content: ad variant identifier

## Content Approval Flow
1. Draft → Self-review against brand guidelines
2. Peer review for accuracy and tone
3. Manager approval for anything public-facing
4. Legal review for claims, comparisons, or testimonials

## Reporting
- Track: impressions, clicks, CTR, conversions, CAC, ROAS
- Weekly dashboard update every Monday by 10am
- Monthly deep-dive with channel-level breakdown

Installation Guide

1

Copy config to project root

cp marketing-config/CLAUDE.md ./CLAUDE.md
2

Start Claude Code — config loads automatically

claude
Share
Files included6
Setup time2 min
Difficultyintermediate

Tags

claude-mdmarketingbrandcontentanalyticsconfig

Related Products

CLAUDE.md ConfigFree

Content Creator Config

A CLAUDE.md tuned for writing, editing, and publishing workflows

CLAUDE.md Config$9

Customer Success Config

A CLAUDE.md for proactive, retention-focused customer management

CLAUDE.md Config$9

Data Science Config

A CLAUDE.md for data science workflows with experiment tracking

CLAUDE.md ConfigFree

DevOps/SRE Config

A CLAUDE.md for DevOps teams with incident and change management