ClipMarts

Developer Relations Engine

Docs, examples, community education, and technical launches for platform teams

developer tool startupsplatform teamsAPI companies
$79Company OSFor teams replacing process headcount with AI ops

What is Developer Relations Engine?

A go-to-market template for platform and tooling companies that need developer education, launch support, community content, and example-driven adoption. Built for teams selling technical products through trust and clarity.

Agents

5

Setup Time

20 min

Difficulty

Advanced

Works With
paperclipclaude-code

Why This Product Sells

Developer-facing companies buy when content, docs, and launch coordination can be packaged as one repeatable motion.

Best For

  • developer tool startups
  • platform teams
  • API companies

Outcomes

  • ship clearer launches
  • improve adoption assets
  • run stronger community distribution

Included

  • devrel roles
  • docs support
  • launch-week workflow

Before vs. After

Before

  • Fragmented tools and disconnected workflows
  • No standardized operating structure for the function
  • Senior staff stuck on low-leverage coordination work

After deploying Developer Relations Engine

  • ship clearer launches
  • improve adoption assets
  • run stronger community distribution

Organization Chart

Specialized Developer Advocate

Lead

Engineering Technical Writer

Marketing Linkedin Content Creator

Marketing Reddit Community Builder

Support Executive Summary Generator

What's Included

  • company.yaml
  • agents/specialized-developer-advocate.md
  • agents/engineering-technical-writer.md
  • agents/marketing-linkedin-content-creator.md
  • agents/marketing-reddit-community-builder.md
  • agents/support-executive-summary-generator.md
  • workflows/launch-week.yaml
  • README.md

Preview

company.yaml
name: developer-relations-engine
version: "1.0"
description: A go-to-market template for platform and tooling companies that need developer education, launch support, community content, and example-driven adoption. Built for teams selling technical products through trust and clarity.

agents:
  - id: specialized-developer-advocate
    role: "Developer Advocate"
    prompt_file: "agents/specialized-developer-advocate.md"
    source_skill: "specialized/specialized-developer-advocate.md"
  - id: engineering-technical-writer
    role: "Technical Writer"
    prompt_file: "agents/engineering-technical-writer.md"
    source_skill: "engineering/engineering-technical-writer.md"
  - id: marketing-linkedin-content-creator
    role: "LinkedIn Content Creator"
    prompt_file: "agents/marketing-linkedin-content-creator.md"
    source_skill: "marketing/marketing-linkedin-content-creator.md"
  - id: marketing-reddit-community-builder
    role: "Reddit Community Builder"
    prompt_file: "agents/marketing-reddit-community-builder.md"
    source_skill: "marketing/marketing-reddit-community-builder.md"
  - id: support-executive-summary-generator
    role: "Executive Summary Generator"
    prompt_file: "agents/support-executive-summary-generator.md"
    source_skill: "support/support-executive-summary-generator.md"

workflows:
  - id: launch-week
    trigger: release.candidate
    actions:
      - ship-docs-update
      - publish-launch-content
      - seed-community-posts
      - prepare-field-summary

Installation Guide

terminal
$ paperclipai company import --from ./developer-relations-engine/paperclip/ --target new
Creating 5 agents... done
Wiring 1 workflow... done
Company deployed successfully.

One-click import — deploy a full AI company into Paperclip in under a minute.

Option A: CLI (recommended)

1

Download and extract the ZIP

unzip developer-relations-engine.zip
2

Import the Paperclip-ready company package

paperclipai company import --from ./developer-relations-engine/paperclip/ --target new
3

Done — agents are ready

Open your Paperclip dashboard to see the org chart, agents, and workflows.

Option B: Dashboard UI

1

Open Paperclip dashboard

Navigate to Company Settings → Import

2

Upload the paperclip/ folder

From the extracted ZIP, upload the developer-relations-engine/paperclip/ directory.

3

Review and deploy

Preview the org chart, then click Deploy. All agents and workflows will be created automatically.

Share
Files included8
Setup time20 min
Difficultyadvanced

Tags

developer-relationsdocscommunitylaunchesplatform