Brief to Creative
Creative workflow from brief to final deliverables across formats
What is Brief to Creative?
A creative production workflow from brief intake to final asset delivery. Covers brief parsing, mood board assembly, concept development, design iteration, copy integration, format adaptation, stakeholder review, and asset export. Supports multi-format output for web, social, print, and video.
5 min
Intermediate
What's Included
- workflow.yaml
- stages/brief-intake.md
- stages/concept.md
- stages/production.md
- stages/delivery.md
- templates/creative-brief.md
- templates/feedback-form.md
- README.md
Preview
# workflow.yaml
name: brief-to-creative
description: Creative production from brief to delivered assets
stages:
- id: brief
trigger: brief.submitted
actions:
- parse-brief-requirements
- identify-deliverables-and-formats
- set-timeline-and-milestones
- assign-creative-team
- id: concept
trigger: brief.approved
actions:
- assemble-mood-board
- develop-3-concepts
- write-concept-rationale
- present-to-stakeholder
- id: produce
trigger: concept.selected
actions:
- create-primary-design
- write-supporting-copy
- adapt-to-all-required-formats
- run-brand-compliance-check
- id: deliver
trigger: production.approved
actions:
- export-final-assets
- organize-by-format-and-size
- upload-to-dam
- send-delivery-confirmationInstallation Guide
One command to import — then assign to any agent in your company.
Option A: CLI (recommended)
Download and extract the ZIP
unzip brief-to-creative.zipImport the skill
paperclipai skill import --from ./brief-to-creative/Assign to an agent
# Via CLI:
paperclipai agent update <agent-name> --add-skill brief-to-creative
# Or in the dashboard:
# Agents → [agent name] → Skills → Add "Brief to Creative"Option B: Dashboard UI
Open Skills page
Navigate to Skills → Import Skill
Upload the product folder
From the extracted ZIP, upload the brief-to-creative/ directory containing SKILL.md.
Assign to agents
Go to Agents → [agent] → Skills and add "Brief to Creative" from the list.
Related Products
Lead to Close
End-to-end sales workflow from lead capture to deal close
Hire to Onboard
Full hiring workflow from job posting to day-one onboarding
Invoice to Reconcile
Invoice processing from receipt to bank reconciliation
Content Calendar to Publish
Content workflow from calendar planning to multi-channel distribution