App Growth Lab
ASO, paid user acquisition, lifecycle testing, and insight reporting for mobile apps
What is App Growth Lab?
A mobile growth template for app studios that need to coordinate App Store optimization, paid acquisition, retention experiments, and creative testing. It is designed for teams where every install and every activation event matters.
5
20 min
Advanced
Why This Product Sells
Mobile growth teams buy when one package covers acquisition, conversion, and lifecycle feedback in one loop.
Best For
- mobile app studios
- growth teams
- consumer subscription apps
Outcomes
- improve store conversion
- run paid tests faster
- connect growth work to retention
Included
- ASO role
- creative testing role
- weekly growth workflow
Before vs. After
Before
- Fragmented tools and disconnected workflows
- No standardized operating structure for the function
- Senior staff stuck on low-leverage coordination work
After deploying App Growth Lab
- improve store conversion
- run paid tests faster
- connect growth work to retention
Organization Chart
Marketing App Store Optimizer
Lead
Paid Media Creative Strategist
Paid Media Tracking Specialist
Product Behavioral Nudge Engine
Support Analytics Reporter
What's Included
- company.yaml
- agents/marketing-app-store-optimizer.md
- agents/paid-media-creative-strategist.md
- agents/paid-media-tracking-specialist.md
- agents/product-behavioral-nudge-engine.md
- agents/support-analytics-reporter.md
- workflows/weekly-growth-loop.yaml
- README.md
Preview
name: app-growth-lab
version: "1.0"
description: A mobile growth template for app studios that need to coordinate App Store optimization, paid acquisition, retention experiments, and creative testing. It is designed for teams where every install and every activation event matters.
agents:
- id: marketing-app-store-optimizer
role: "App Store Optimizer"
prompt_file: "agents/marketing-app-store-optimizer.md"
source_skill: "marketing/marketing-app-store-optimizer.md"
- id: paid-media-creative-strategist
role: "Ad Creative Strategist"
prompt_file: "agents/paid-media-creative-strategist.md"
source_skill: "paid-media/paid-media-creative-strategist.md"
- id: paid-media-tracking-specialist
role: "Tracking & Measurement Specialist"
prompt_file: "agents/paid-media-tracking-specialist.md"
source_skill: "paid-media/paid-media-tracking-specialist.md"
- id: product-behavioral-nudge-engine
role: "Behavioral Nudge Engine"
prompt_file: "agents/product-behavioral-nudge-engine.md"
source_skill: "product/product-behavioral-nudge-engine.md"
- id: support-analytics-reporter
role: "Analytics Reporter"
prompt_file: "agents/support-analytics-reporter.md"
source_skill: "support/support-analytics-reporter.md"
workflows:
- id: weekly-growth-loop
trigger: cron.weekly
actions:
- refresh-aso-metadata
- ship-new-creative-tests
- audit-attribution
- recommend-retention-nudges
- publish-growth-review
Installation Guide
One-click import — deploy a full AI company into Paperclip in under a minute.
Option A: CLI (recommended)
Download and extract the ZIP
unzip app-growth-lab.zipImport the Paperclip-ready company package
paperclipai company import --from ./app-growth-lab/paperclip/ --target newDone — agents are ready
Open your Paperclip dashboard to see the org chart, agents, and workflows.
Option B: Dashboard UI
Open Paperclip dashboard
Navigate to Company Settings → Import
Upload the paperclip/ folder
From the extracted ZIP, upload the app-growth-lab/paperclip/ directory.
Review and deploy
Preview the org chart, then click Deploy. All agents and workflows will be created automatically.
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